Consider googlebot crawlers at the inception

Nofollow does not mean that the search engine bot will not follow the link at all but, it only means that the search engine bot will not pass value / link juice which normally would have passed for the given link. Professional search marketers don't sub Right? If you're looking for …

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Let's talk about metrics

Reduce the strain made on your site by large files. These algorithms ignore whitespace. Discovering the optimal reach and frequency mix to accomplish the intended objectives without experiencing diminishing returns from extra ads should be the goal. Recently, I came across this interesting wooden rocking horses . Does anyone know where …

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Simple Tips for using CTR to get ahead of your Competition

Make sure the site makes good use of anchor text in its internal links. This is a free opportunity to inform users and search engines what the various pages of your site are about. Don't abuse it, though. Approximately 50 And the traditional idea of an unstructured citation, (i.e …

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How to reinvent reporting without looking like an amateur

Figure out how you want to be known, and how you'd like to be found online. Include related keywords but make sure the writing isn't just about keywords. Then, write with a voice that's recognizable and consistent. A focused crawler crawls the web looking for topic-relevant websites on a specific …

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Actionable tips on trust rank and Instagram

There are two very specific actions that search engines take when they crawl and index your site that thin content can directly affect. The first action is to measure if you are relevant for a search query; the second is to determine if you are providing valuable information to your …

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Remember that RSS feeds make the web go round

The backlink is one of the strongest ranking signals for any site because they indicate its authority. Although title tags and meta descriptions have been known on-page SEO factors for years, they're often neglected in favor of more visible page SEO elements like the body content. To understand that, it's …

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Proof That keyword research Is Exactly What You Are Looking For

A bounce rate is the percentage of visitors who navigate away from the website after viewing only one page. The aim is obviously to have as low a bounce rate as possible. You need to keep people on your website by making multiple pages attractive and intriguing enough that people …

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Things to avoid when dealing with LSI

In psychology, the concept of spontaneous trait transference posits that when a comparative advertisement criticizes the competition's brand based on a particular attribute, it may lead viewers to also attribute the deficiency to the promoted brand. Converting traffic is what matters. It takes time for the search engine to locate …

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The untapped goldmine of white hat SEO

Monitoring a wide variety of data sets helps an SEO to spot trends and potential algorithm changes. Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is also believed to send trust signals to Google …

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The latest trends in webmaster tools

Once you've found out your site speed score, you can start making actionable changes to improve your page speed. Time is money! Look for resources that deal with similar topics to your own site. You may find many Internet projects that not in direct competition with you, but which share …

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Having fun with non reciprocal links

Starting a mobile strategy will take time and work, but the payoff is worth it as more people will continue to search and browse the web on their mobile devices. You need to understand where you are now in order to accurately assess your future rankings. Instead of creating content …

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Reasons why marketers love text links

Since Google is the number one search engine in the world, it is the leader in determining which websites are the most relevant for search words and terms. With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important …

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Follow a consistent cadence towards citations

The proliferation of smartphones and tablets mean more and more consumers will be viewing your website on the much smaller screen of a mobile device. For a good user experience, make sure your website is mobile responsive, rendering correctly on a desktop, laptop, tablet and smartphone. Knowledge graphs, though complex …

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Join Google Plus/Become Active

Common objectives marketing teams seek to achieve include an increase in market share, sales, and brand loyalty. The most common technique in implementing SEO to a Website is to carefully analyze a short list of keywords and compare the keywords against competitors and other high-ranking Websites via Google's Adwords's Keyword …

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How you will benefit from gateway sites

Creating content that consistently drives traffic to your site is a win; however, not all traffic is created equal. The challenge is finding a balance of content that is interesting, sustainable, and relevant to your business interests. Search drives the web -- roughly two-thirds of website visitors originate from organic search …

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Enthusiastic about keyword stuffing

Content is not there purely for Google and its spiders to crawl - the point is to bring traffic to your site and sell your products and/or services for humans to read. Check the readability score of your content with the Flesch reading ease test, and aim to get above …

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What have you tried that doesn't work?

While many assume duplicating content will increase SEO, it actually hurts rankings. When you research keywords for your future content and come up with the list, always narrow down the list and keep only the most relevant ones. The canonical URL tells you / Google what the source of a page …

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Internal Contextual Linking On Long Tail Keywords

Links that are going from one page to another within the same domain are called internal links. The process itself is referred to as internal linking or interlinking. Many emotions can be connected to products, including trust, reliability, friendship, happiness, security, glamour, luxury, serenity, pleasure, romance, and passion. Googlebot and …

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Succeeding in SEO means paying attention to link exchanges

Be sure to explain early why people should be reading your post - in the beginning of your description tag - to make sure surfers actually get to see it. Mobile SEO is - just like regular SEO - all about making sure your site is crawlable and findable. Also, you need stellar performance …

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Design + web 2.0 = Greatness

With the advent of video hosting sites, blogs, and real-time social media, Google has enhanced the search experience. Links from a diverse range of websites are good, as too many links from the same domain can be seen as spammy. No-follow links are approximately the standard, yet there are modes …

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Make sure your SEO checklist includes plugins for best results

It increases website visibility, user traffic, conversion rate, and ROI. Getting high rankings on search engines can be very difficult. It is important that you have a plan before you start to optimize your web pages and links. It's not enough to get traffic to your website. A precise value …

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How to really understand javascript

No matter what niche your website is in, when you start writing an article, always provide helpful and actionable guidance. If you are giving the users the information they want, your content can be as long as you need. Media planning commences with a target market analysis. In psychology, the …

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Maybe dynamic pages will be a thing of the past

Google has really focused its algorithm on providing relevant content in search. They want to improve the user experience y providing the most relevant search results for the query or question being asked. This means that while you can have great backlinks, you still need to also have great content …

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Keyword clustering examples

Faked and manipulated website content (even backlinks) can actually harm a website's SEO. For this reason, creating newsworthy content that inspires viral sharing and natural linking is the best way to ensure valuable SEO-rich backlinks. Paying people to link to your site won't pay off in the long run, and …

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Take the stress out of static pages

In countries where internet systems allow the free flow of messages, a marketing piece designed for viewers in Spain might quickly appear in China or Greece. Dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy. If users …

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How to learn about SEO campaigns in a few hours

Prove that you are trustworthy by connecting as closely as possible to high authority sites. Use structured data to further explain your topics. Search engines can quickly scan for pages that are likely to match a search query. Some influencers can reach millions of people within seconds, this is by …

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Takeaway tips for ROI

Did you know that on average, 8 out of 10 people will read a headline, but only 2 out of 10 will check out your post? This is the first step when people decide to leave it or click it. This means it is even more competitive to get seen …

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Make a good use of meta tags

Build your site with a logical link structure. Every page should be reachable from at least one static text link. You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the URL …

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