Dramatic changes to your broken links

Most experts believe that Googles Hummingbird update is heavily influenced by Googles efforts to become more mobile. These are the areas you should bear in mind when evaluating your current links, at least in terms of authority and SEO contributions. The wearable sleeping bag is the gift for which the …

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Go long-tail and forget SEO

Discerning the reason why your website dropped in the search engine rankings is important because diagnosing the problem lets you know what you need to work on to get your website back up in the rankings. How much time are you willing to spend on correcting the mistakes of your …

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How Google treats schema markup when indexing your site

Any link that you create on your own should be set at "no follow". The reason for this is that you're essentially telling Google that the link was created to generate traffic and not to artificially boost your search engine results. You don't have to start a blog or turn …

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Here's what industry insiders think about text links

They can indirectly impact your rankings by providing keyword-rich context about your content for the search engines such as Google. For example, you could create a unique infographic for your industry, or an entertaining video with the chance to go viral, and share that visual content on your social media …

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Competitor Tracking

While dofollow links are inherently more valuable in some ways, that doesn't mean you should neglect nofollow links. The steps involved in the business-to-business buying process are similar to those made by individual consumers. No one likes to think about a time after they’ve gone, but life insurance like …

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Can I use panda algorithm to help index my site?

The practical consequences are clear, however: lost site traffic, queries leading to the wrong page, fluctuating SERP rankings, and ultimately lost sales. One of the simplest routes is to write up a press release about your company-preferably something you've recently accomplished. On a chilly evening, what could be better to …

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Should more importance be given to trust rank for search marketing?

Longer domain names can be more specific (or relevant when appearing in search results). Call it correlation or causation whatever it is, E-A-T is somehow playing a role in Googles organic search results. Which means E-A-T must be a consideration in your SEO strategy. A friendly, reliable approach to customer …

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Propagation of relevance using trust rank

The first one is complete copies of a page but has multiple URLs in one website or even multiple websites that always bring you back to the same page. Potential conversions: Crafting a well-written meta description that is closely related to the topic of the page, is interesting to users …

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The worst advice I've heard about web crawlers

Quality marketing communication takes place when customers (the receivers) decode or understand the message as it was intended by the sender. These include "fluff" content or unnecessary tangents. If you enjoy indoor activities, shopping, museums, theatres, dining out, and nightlife, you can save a bundle and have a very good …

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Make your site easier to navigate by using scraping

Therefore, metrics such as faster loading speed of web pages will continue to become more important. Google detects instances of repeated language, so if you use the same company description or author bio to accompany all your backlinks, you won't build as much authority. Why not get your organisation listed …

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Accurately summarize the page including details of widgets

Good SEO means forgetting SEO and concentrating on your user then. And it also means forgetting SEO in that you are going to be trying to merge your different marketing strategies in order to create one bigger approach. It means trying to write amazing posts and share them on SEO …

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Using anchor text strategies like the pros

Database marketing includes trawling, or the process of searching the database for a specific piece of information for marketing purposes. Direct traffic doesn't just increase your "page authority" in the eyes of Google; it creates more opportunities to turn someone, who first discovered you organically, into a customer. Could storytelling …

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Don't focus too hard on forums to gain ranking in the organic SERPs

Pinterest, the bulletin-board style social site on which individuals can post photos and image-based articles about events, special interests, or hobbies, hosts 70 million people. Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant …

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Let's follow keyword best practise

Their tutorials are split up into steps, written in a succinct, technical writing style. Website with streamlined URL structures often tends to rank higher than those with a messy structure and confusing organization of content. Did you know Beverley Building Society was founded in 1866 and is one of the …

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This story about offsite SEO will haunt you forever

For anyone monitoring their traffic from Google, it's not really a revelation that a single page can rank for hundreds (or even thousands) of relevant keywords. Remember that keywords or phrases on each of your pages should total to around 3 to 5 percent of the total text of the …

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Things to avoid when dealing with forums

While companies may take advantage of in-house resources, many also outsource specific functions, such as writing, filming, recording, and editing advertisements. Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain as it is treated as a different domain. Unlike traditional algorithms, which …

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Consider googlebot crawlers at the inception

Nofollow does not mean that the search engine bot will not follow the link at all but, it only means that the search engine bot will not pass value / link juice which normally would have passed for the given link. Professional search marketers don't sub Right? If you're looking for …

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Let's talk about metrics

Reduce the strain made on your site by large files. These algorithms ignore whitespace. Discovering the optimal reach and frequency mix to accomplish the intended objectives without experiencing diminishing returns from extra ads should be the goal. Recently, I came across this interesting wooden rocking horses . Does anyone know where …

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Simple Tips for using CTR to get ahead of your Competition

Make sure the site makes good use of anchor text in its internal links. This is a free opportunity to inform users and search engines what the various pages of your site are about. Don't abuse it, though. Approximately 50 And the traditional idea of an unstructured citation, (i.e …

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