Learn from these mistakes before you learn about backlinks

Consumers tend to remember more of what was said about a brand than when a non-comparative format presents the same information. If you enter a article into this tool within seconds it will scrape a list of the keywords your competitor has optimized into their article. Children love playing on …

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Losing Focus on page rank

Like chapters in a book, the content is sliced and diced into different sections. Dominating the top rankings for general keywords related to your brand may be out of your reach, but even a slight investment in SEO can help your business earn more traffic and visibility. Would you consider …

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Awards that reward

Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries. This is because virtually all search engines customize the experience for their users by presenting results based on a wide range of factors beyond their search terms. An SEO …

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This story about conversion rates will haunt you forever

The reference is to the Blended Search results shown on Google, Yahoo!, and Bing. Additionally, Google uses this information to interpret the pages of your site, and if it likes what it sees, it will increase your authority and categorize you as it deems appropriate. Fully immersed yourself within the …

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Winning tactics for javascript

So, the SEO game also evolved around this time: keywords should be included naturally, and although the demand for high-quality content is not as high as today, the overall content quality and relevance increased. If you want a slice of that sweet organic traffic, you need to promote your website …

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Build an on-site blog

When Google updated its algorithm in 2016, mobile-first indexing became a seo ranking factor. Focus on your most important pages. Send the kids through a walkable neighbourhood on a treasure hunt this weekend. One AA Oxon be on a constant endeavor to publish value-added contents and other digital assets to …

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Dramatic changes to your broken links

Most experts believe that Googles Hummingbird update is heavily influenced by Googles efforts to become more mobile. These are the areas you should bear in mind when evaluating your current links, at least in terms of authority and SEO contributions. The wearable sleeping bag is the gift for which the …

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Go long-tail and forget SEO

Discerning the reason why your website dropped in the search engine rankings is important because diagnosing the problem lets you know what you need to work on to get your website back up in the rankings. How much time are you willing to spend on correcting the mistakes of your …

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How Google treats schema markup when indexing your site

Any link that you create on your own should be set at "no follow". The reason for this is that you're essentially telling Google that the link was created to generate traffic and not to artificially boost your search engine results. You don't have to start a blog or turn …

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Here's what industry insiders think about text links

They can indirectly impact your rankings by providing keyword-rich context about your content for the search engines such as Google. For example, you could create a unique infographic for your industry, or an entertaining video with the chance to go viral, and share that visual content on your social media …

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Competitor Tracking

While dofollow links are inherently more valuable in some ways, that doesn't mean you should neglect nofollow links. The steps involved in the business-to-business buying process are similar to those made by individual consumers. No one likes to think about a time after they’ve gone, but life insurance like …

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Can I use panda algorithm to help index my site?

The practical consequences are clear, however: lost site traffic, queries leading to the wrong page, fluctuating SERP rankings, and ultimately lost sales. One of the simplest routes is to write up a press release about your company-preferably something you've recently accomplished. On a chilly evening, what could be better to …

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Should more importance be given to trust rank for search marketing?

Longer domain names can be more specific (or relevant when appearing in search results). Call it correlation or causation whatever it is, E-A-T is somehow playing a role in Googles organic search results. Which means E-A-T must be a consideration in your SEO strategy. A friendly, reliable approach to customer …

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Propagation of relevance using trust rank

The first one is complete copies of a page but has multiple URLs in one website or even multiple websites that always bring you back to the same page. Potential conversions: Crafting a well-written meta description that is closely related to the topic of the page, is interesting to users …

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The worst advice I've heard about web crawlers

Quality marketing communication takes place when customers (the receivers) decode or understand the message as it was intended by the sender. These include "fluff" content or unnecessary tangents. If you enjoy indoor activities, shopping, museums, theatres, dining out, and nightlife, you can save a bundle and have a very good …

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Make your site easier to navigate by using scraping

Therefore, metrics such as faster loading speed of web pages will continue to become more important. Google detects instances of repeated language, so if you use the same company description or author bio to accompany all your backlinks, you won't build as much authority. Why not get your organisation listed …

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Accurately summarize the page including details of widgets

Good SEO means forgetting SEO and concentrating on your user then. And it also means forgetting SEO in that you are going to be trying to merge your different marketing strategies in order to create one bigger approach. It means trying to write amazing posts and share them on SEO …

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Using anchor text strategies like the pros

Database marketing includes trawling, or the process of searching the database for a specific piece of information for marketing purposes. Direct traffic doesn't just increase your "page authority" in the eyes of Google; it creates more opportunities to turn someone, who first discovered you organically, into a customer. Could storytelling …

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Don't focus too hard on forums to gain ranking in the organic SERPs

Pinterest, the bulletin-board style social site on which individuals can post photos and image-based articles about events, special interests, or hobbies, hosts 70 million people. Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant …

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Let's follow keyword best practise

Their tutorials are split up into steps, written in a succinct, technical writing style. Website with streamlined URL structures often tends to rank higher than those with a messy structure and confusing organization of content. Did you know Beverley Building Society was founded in 1866 and is one of the …

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