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XML sitemaps and RSS/Atom feeds, in their core, are lists of URLs with metadata attached to them. On a basic level, a website with good user experience has easy navigation, interesting, useful and valuable content, an aesthetically pleasing design and has quick and easy access to other pages and content on the site. Links increase the authority and trustworthiness of a page to search engines, which increases the overall authority of that website. Instead of paying through the nose for marketing courses or advertising that will only offer short-term results, SEO offers a simple web page optimisation solution by laying down a long-term plan in order to attract users to your website.

Make sure you know exactly what you're doing with conversion rates

There are plenty of things that you can do to optimise your content as part of your blog roll or your on-page content. It is important to Do your homework! The primary resources are all available here. Its as simple as your ABC's have at least one keyword in your title. In addition, you should have your keywords in your meta descriptions, headers (h1 tags) and in the ALT descriptions and titles of images. This is where the confusion comes in. I completely disagree.

Unexpected ways cloaking can impact your marketing efforts

It prevents erosion of a product's market share, even when a proliferation of brands is coupled to promotional maneuvers by competitors. You can see this Visually, I prefer a handcrafted new rocking horse . the above description. In order to write the best article about a specific subject, do your research and check what articles are already ranking high in Google, for your keywords. If search users commonly misspell a keyword, you should identify and use it.

Focus on ROI Instead of duplication

With so much crap content on the web, Google doesn't want to waste space indexing it. Not only will you find topics that are frequently searched, you're also likely to stumble on search language they are using that you might not have anticipated. One reason for this- your knowledge and expertise in your industry is deeper than theirs. The language you use is probably industry jargon that your audience doesn't use. This is a great opportunity for you to find long tail keywords that your audience can understand, and create content that speaks to them. Backlinks can bring in highly targeted, valuable traffic from referring websites. According to Gaz Hall, a Technical SEO from SEO York: "Google's shifts and tweaks on ranking algorithms are happening more often. What you've learn from an SEO competitor analysis may no longer be true after a couple of months. Competitor analysis in SEO is great for getting valuable insights, but it won't give you a remarkable boost unless you also provide unique value to your visitors. So keep an eye on your competitors, while constantly working on ways to improve UX on your site."

Layout, formatting and html combine to make great SEO

The traffic manager works closely with the advertising agency's account executive, creatives, and production staff. The Have you ever dreamed about PNS for this? majority of time spent online now comes from mobile devices, at 51% compared to 42% on a desktop. This is not a good situation for your website's SEO and user experience. Search Engine Optimisation is the process of designing web pages, writing content and building a network of links back to your website in order to rank at the top of a google search results page. The goal is to bring your page in front of your target market. This kind of search traffic is known as 'organic' and it is the most desirable google traffic because it's FREE! (well unless you are paying a blog content writer!)