While companies may take advantage of in-house resources, many also outsource specific functions, such as writing, filming, recording, and editing advertisements. Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain as it is treated as a different domain. Unlike traditional algorithms, which …

A bounce rate is the percentage of visitors who navigate away from the website after viewing only one page. The aim is obviously to have as low a bounce rate as possible. You need to keep people on your website by making multiple pages attractive and intriguing enough that people …

In psychology, the concept of spontaneous trait transference posits that when a comparative advertisement criticizes the competition's brand based on a particular attribute, it may lead viewers to also attribute the deficiency to the promoted brand. Converting traffic is what matters. It takes time for the search engine to locate …

Since Google is the number one search engine in the world, it is the leader in determining which websites are the most relevant for search words and terms. With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important …

Faked and manipulated website content (even backlinks) can actually harm a website's SEO. For this reason, creating newsworthy content that inspires viral sharing and natural linking is the best way to ensure valuable SEO-rich backlinks. Paying people to link to your site won't pay off in the long run, and …

Favorable comments generate additional sales and attract new customers. Some advertisers emphasize the principles present in variability theory, which suggests that variable encoding occurs when a consumer sees the same advertisement in different environments. Many free tools are available on the Internet, including content management system (CMS) portals, blogs, and …

Sitting at your computer without a plan is futile. Website content doesn't just materialize. You have to have some type of outline. It is important to plan what you need to write, why you need to write it, and who you are writing it for. Knowing how to differentiate SEO …

Most people look at SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it's quite the opposite. I've often seen where people say that SEO evolves too much. Absolutely, you can use online guerrilla techniques for …

Growth hackers extend beyond marketing into product development, because user retention is a key goal. Thin content can be identified as low quality pages that add little to no value to the reader. Examples of thin content include duplicate pages, automatically generated content or doorway pages. Stop buying links in …

In the past, standard SEO advice was to get as many links as possible to your site, regardless of the source, and use the same anchor text each time. These days, doing that will get you knocked out of Google in no time. Make sure content is not buried inside …

If everyone's mobile device had a screen size and the power of a desktop computer, then there would not be much of an issue. However, this is clearly not the case. While smartphones are getting larger, their tiny screen simply can't correctly render a website laid out for a computer …

A list compiled of the most useful and relevant information about an individual topic. This process of archiving information on web pages is called indexing, because pages are organized into an index based on keywords relevant to each page's content. SEO is an example of cumulative work adding to the …

A number of years ago, Google started helping searchers by implementing Google Suggest - still in effect today. Keywords or key phrases are simply the search terms someone types into a search engine, such as Google or Bing, when they are looking for certain information. People are constantly using keywords: whether …

Consumers seeing an advertisement in a different medium are more likely to recall the ad than when it appears in only one. Repurposing your content is not just a way to offer your blog post in a different format, but also a great way to rank it on a different …

Billions of searches are performed each month. Knowing how users search and choose results will help you create a strategy that caters to these trends. People can access brands anywhere, at any time. Marketers use humor in advertising because people like to laugh. When you write content that gets your …

Link building happens when you manage to get more links to your website from other sites than your competition. In other words if the spiders and crawlers see that there is a link to your website in 500 blogs it will increase your credibility compared to a website that only …

Including your target keyword within your page title positively correlated with higher search rankings. Use Fetch as Google to test whether Google can crawl and index important pages within your site. Users conduct an estimated 62,000 Google searches per second, according to Internet Live Stats. RankBrain and other machine …

It is also worth checking out your main competition to see which keywords they are targeting. As a site owner, however, it's not always easy to recognize the SEO tips needed to ensure your site is optimized and has a constantly improving website ranking. So, how can you optimize your …