Proof That keyword research Is Exactly What You Are Looking For

A bounce rate is the percentage of visitors who navigate away from the website after viewing only one page. The aim is obviously to have as low a bounce rate as possible. You need to keep people on your website by making multiple pages attractive and intriguing enough that people …

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Things to avoid when dealing with LSI

In psychology, the concept of spontaneous trait transference posits that when a comparative advertisement criticizes the competition's brand based on a particular attribute, it may lead viewers to also attribute the deficiency to the promoted brand. Converting traffic is what matters. It takes time for the search engine to locate …

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Reasons why marketers love text links

Since Google is the number one search engine in the world, it is the leader in determining which websites are the most relevant for search words and terms. With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important …

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Keyword clustering examples

Faked and manipulated website content (even backlinks) can actually harm a website's SEO. For this reason, creating newsworthy content that inspires viral sharing and natural linking is the best way to ensure valuable SEO-rich backlinks. Paying people to link to your site won't pay off in the long run, and …

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The benefits of link exchanges to your search marketing strategy

Favorable comments generate additional sales and attract new customers. Some advertisers emphasize the principles present in variability theory, which suggests that variable encoding occurs when a consumer sees the same advertisement in different environments. Many free tools are available on the Internet, including content management system (CMS) portals, blogs, and …

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My thoughts on webmaster tools

Most people look at SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it's quite the opposite. I've often seen where people say that SEO evolves too much. Absolutely, you can use online guerrilla techniques for …

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Make sure your SEO checklist includes splogs for best results

Growth hackers extend beyond marketing into product development, because user retention is a key goal. Thin content can be identified as low quality pages that add little to no value to the reader. Examples of thin content include duplicate pages, automatically generated content or doorway pages. Stop buying links in …

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How to survive your first encounter with citations

In the past, standard SEO advice was to get as many links as possible to your site, regardless of the source, and use the same anchor text each time. These days, doing that will get you knocked out of Google in no time. Make sure content is not buried inside …

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Using keyword research strategies like the pros

If everyone's mobile device had a screen size and the power of a desktop computer, then there would not be much of an issue. However, this is clearly not the case. While smartphones are getting larger, their tiny screen simply can't correctly render a website laid out for a computer …

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How do you feel about backlinks now?

A list compiled of the most useful and relevant information about an individual topic. This process of archiving information on web pages is called indexing, because pages are organized into an index based on keywords relevant to each page's content. SEO is an example of cumulative work adding to the …

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Winning marketing strategies for gateway sites

A number of years ago, Google started helping searchers by implementing Google Suggest - still in effect today. Keywords or key phrases are simply the search terms someone types into a search engine, such as Google or Bing, when they are looking for certain information. People are constantly using keywords: whether …

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Learn from these mistakes before you learn about analysis

Billions of searches are performed each month. Knowing how users search and choose results will help you create a strategy that caters to these trends. People can access brands anywhere, at any time. Marketers use humor in advertising because people like to laugh. When you write content that gets your …

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The more value you can provide, the better

Link building happens when you manage to get more links to your website from other sites than your competition. In other words if the spiders and crawlers see that there is a link to your website in 500 blogs it will increase your credibility compared to a website that only …

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Use organic outreach along with analysis to make a difference

Including your target keyword within your page title positively correlated with higher search rankings. Use Fetch as Google to test whether Google can crawl and index important pages within your site. Users conduct an estimated 62,000 Google searches per second, according to Internet Live Stats. RankBrain and other machine …

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Why link building matters

It is also worth checking out your main competition to see which keywords they are targeting. As a site owner, however, it's not always easy to recognize the SEO tips needed to ensure your site is optimized and has a constantly improving website ranking. So, how can you optimize your …

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