Database marketing includes trawling, or the process of searching the database for a specific piece of information for marketing purposes. Direct traffic doesn't just increase your "page authority" in the eyes of Google; it creates more opportunities to turn someone, who first discovered you organically, into a customer. Could storytelling …

For anyone monitoring their traffic from Google, it's not really a revelation that a single page can rank for hundreds (or even thousands) of relevant keywords. Remember that keywords or phrases on each of your pages should total to around 3 to 5 percent of the total text of the …

No search engine will ever release details of the inner workings of core super-warrior stuff. Every site has at least a few internal links because you have to in order to link your content together. But it's a benefit to your SEO efforts AND for your visitors to add in …

As such, ranking number one for your business name, while it's an important foundation, is really only of secondary importance in the race to achieve good rankings on the web. The next step is to pick a domain name that describes your company, USP, and offer. Research your target audience …

Figure out how you want to be known, and how you'd like to be found online. Include related keywords but make sure the writing isn't just about keywords. Then, write with a voice that's recognizable and consistent. A focused crawler crawls the web looking for topic-relevant websites on a specific …

It is ideal for small businesses. SEO - an acronym that can strike fear into website owners! Why? Because having an attractive website is just a first step. Beauty is, as they say, in the eye of the beholder and your visitors will be looking for an attractive and informative web …

There are two very specific actions that search engines take when they crawl and index your site that thin content can directly affect. The first action is to measure if you are relevant for a search query; the second is to determine if you are providing valuable information to your …

Monitoring a wide variety of data sets helps an SEO to spot trends and potential algorithm changes. Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is also believed to send trust signals to Google …

Once you've found out your site speed score, you can start making actionable changes to improve your page speed. Time is money! Look for resources that deal with similar topics to your own site. You may find many Internet projects that not in direct competition with you, but which share …

The proliferation of smartphones and tablets mean more and more consumers will be viewing your website on the much smaller screen of a mobile device. For a good user experience, make sure your website is mobile responsive, rendering correctly on a desktop, laptop, tablet and smartphone. Knowledge graphs, though complex …

Google has really focused its algorithm on providing relevant content in search. They want to improve the user experience y providing the most relevant search results for the query or question being asked. This means that while you can have great backlinks, you still need to also have great content …

In countries where internet systems allow the free flow of messages, a marketing piece designed for viewers in Spain might quickly appear in China or Greece. Dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy. If users …

If you have an online business or blog, you naturally want it to be seen online by people so as to increase your customer base or audience. This is where SEO or search engine optimization comes in. Overfed with countless advice making things look simple and obvious, webmasters often rely …

ou can optimize the entire technical side of your site and still find it lost on page two or more in Google. SEO isn't a trick. It isn't something your web developer can do for you. Keyword density is the percentage of times a keyword is used in the copy …

Ongoing addition and modification of keywords and website con Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out …

When you regularly audit the performance of your website, it's possible to keep track of noticeable changes on your pages. Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. Link exchanges, link outreach, blog commenting, forum …

Black hat methods include knowingly violating the terms of service for any engine, tool, or platform. SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally important factor in determining where websites will appear in search results is the often-overlooked intent of the consumer …

This can be auto generated content. If your site is regularly updated it shows Google the site is still active, kept up to date and worth them directing people to. Having a news section or blog on your site is an easy way to do this. Two additional brand sets …

This is one of the many reasons why trust between your businesses is so important. Short-term memory retains only five to nine pieces of information, meaning new messages are either soon forgotten or added to l The principle "quality over quantity" applies in this area. Then your rankings don't really …

Search engines don't like familiar or generic content. Founded by Jerry Yang and David Filo, Yahoo! Keyword development is one of the most important on-page optimization strategies. Through the years, SEO Specialists have employed numerous advertising approaches.

Great ideas about metrics to share with your colleagues