Your website is your primary marketing hub. Make sure the content is great because you'll convert more customers and Google will like this as well! Translating an English advertisement into another language requires expertise, because exact word translations often do not exist. Message arguments, product information, and benefits should be …

Quantumjourney focuses on completing a specific task, such as when a consumer looks for a Chinese restaurant using a PC to locate one in the area, then obtains consumer reviews of theunits close by on a smartphone, and finally employs a map app to locate the restaurant orto place an …

XML sitemaps and RSS/Atom feeds, in their core, are lists of URLs with metadata attached to them. On a basic level, a website with good user experience has easy navigation, interesting, useful and valuable content, an aesthetically pleasing design and has quick and easy access to other pages and …

This can be auto generated content. If your site is regularly updated it shows Google the site is still active, kept up to date and worth them directing people to. Having a news section or blog on your site is an easy way to do this. Two additional brand sets …

Anchor text can take a number of different forms from keyword related anchors, to branded anchors, to normal URLs. This release prevented poor-quality websites and/or pages from ranking higher than high-quality websites. Once you've selected target keywords, you need to create content around them. Use your keywords (and related …

This is one of the many reasons why trust between your businesses is so important. Short-term memory retains only five to nine pieces of information, meaning new messages are either soon forgotten or added to l The principle "quality over quantity" applies in this area. Then your rankings don't really …

A number of years ago, Google started helping searchers by implementing Google Suggest - still in effect today. Keywords or key phrases are simply the search terms someone types into a search engine, such as Google or Bing, when they are looking for certain information. People are constantly using keywords: whether …

Description - This text is a description of the page's content. It can come from your page's meta description (if populated) or it can be pulled from within the page's content itself. I have found Google will normally adhere to what you have set up as a meta description if it …

Consumers seeing an advertisement in a different medium are more likely to recall the ad than when it appears in only one. Repurposing your content is not just a way to offer your blog post in a different format, but also a great way to rank it on a different …

Considering the goal of your website is to rank well on Google and help users see that your hotel is their ideal travel option it is vital for you to avoid those thin content flags that can hold you back. Heck, you can even hire someone now to put it …

What is the expanded view of promotion? On the Internet, people tend to scan text rather than read it from cover to cover. That's why you should provide a clear structure of each piece of content. Use headlines, subheadings, bullets and bolds in the most relevant sections of your copy …

Purchasing agents gravitate toward directories listing many suppliers, visit price comparison sites, and review sites that rate vendors' performance. The best way to know what you're up against is to simply search it. Advertisers often use visual imagery in international marketing. Users will no longer tolerate slow performance in a …

Billions of searches are performed each month. Knowing how users search and choose results will help you create a strategy that caters to these trends. People can access brands anywhere, at any time. Marketers use humor in advertising because people like to laugh. When you write content that gets your …

Search engines don't like familiar or generic content. Founded by Jerry Yang and David Filo, Yahoo! Keyword development is one of the most important on-page optimization strategies. Through the years, SEO Specialists have employed numerous advertising approaches.

Great ideas about metrics to share with your colleagues

The search engines are always trying to improve the quality of their results and because of this, the ranking signals are adjusted daily. In most cases these are very minor tweaks, but they are changes nonetheless. There are ways to do a bulk search on a list of URLs to …

Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches But that doesn't make that kind of content evergreen, as it …

I'm going to show you how to make sure that Google and other major search engines are reading the text of your page prior to reading "other" page elements such as navigational items. Having a cool website or product is generally not enough to get discovered. Company leaders allocate money …

Link building happens when you manage to get more links to your website from other sites than your competition. In other words if the spiders and crawlers see that there is a link to your website in 500 blogs it will increase your credibility compared to a website that only …

Including your target keyword within your page title positively correlated with higher search rankings. Use Fetch as Google to test whether Google can crawl and index important pages within your site. Users conduct an estimated 62,000 Google searches per second, according to Internet Live Stats. RankBrain and other machine …

It is also worth checking out your main competition to see which keywords they are targeting. As a site owner, however, it's not always easy to recognize the SEO tips needed to ensure your site is optimized and has a constantly improving website ranking. So, how can you optimize your …