Build your site with a logical link structure. Every page should be reachable from at least one static text link. You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the URL …

Page Title - This is the first line of a given result, in the example, it is blue underlined which indicates it is a clickable text. This text comes from your page's title or meta title if they are being used. It is important for this text to clearly represent the …

The current leader in the search engine marketplace is, of course, Google. Now that you understand that SEO can mean new business for your company and help old users find you again, see where you stand in the search rankings. Research your competitors - now you've got your list, look closely …

We can see much of what the search engines have learned just by looking at what content search engines rank highly for a particular query. While Panda's been around for a quite a few years now, it got a significant update at the end of September that helps it sniff …

If you have an online business or blog, you naturally want it to be seen online by people so as to increase your customer base or audience. This is where SEO or search engine optimization comes in. Overfed with countless advice making things look simple and obvious, webmasters often rely …

This keyword uses numerous different words and as such can also be known as a search phrase. Page load speed is also a ranking factor, especially for mobile. Forget about it! You can republish articles on your blog to prevent it from being buried deep in your archives.

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The best directories are the ones that also provide useful information for your potential customers. Employer branding is a program in which companies showcase employees discussing what it is like to work for a particular company. This process ultimately results in increased search traffic and revenue. Titles are also critical …

ou can optimize the entire technical side of your site and still find it lost on page two or more in Google. SEO isn't a trick. It isn't something your web developer can do for you. Keyword density is the percentage of times a keyword is used in the copy …

Favorable comments generate additional sales and attract new customers. Some advertisers emphasize the principles present in variability theory, which suggests that variable encoding occurs when a consumer sees the same advertisement in different environments. Many free tools are available on the Internet, including content management system (CMS) portals, blogs, and …

Instead of a computer being told what to think, AI is coming up with its own thinking. Artificial intelligence allows us to use audience demographics and search histories---their past and their preferences - to bring similar people to a business. Google's mission is to organize the world's information and provide the …

The final level of an IMC program adds the integration tools needed to make sure the company effectively serves all customers. Do you review and analyze your competitor's website? You should. I do. I always keep an eye on the business across the street, or in my case, across the …

Sitting at your computer without a plan is futile. Website content doesn't just materialize. You have to have some type of outline. It is important to plan what you need to write, why you need to write it, and who you are writing it for. Knowing how to differentiate SEO …

Over the years, Google evolved into the multiproduct company it is today, providing many other applications including Google Earth, Google Moon, Google Products, AdWords, Google Android (operating system), Google Toolbar, Google Chrome (web browser), and Google Analytics, a very comprehensive web analytics tool for webmasters. That's why you're better off …

For instance, a blog post providing special tips for this summer may be attractive at the moment, but it will not matter several months from now. The ability to reach customers worldwide constitutes one of the major advantages that e-commerce holds over brick-and-mortar retail stores. A better average time on …

These messages are sent to every constituency, including customers, suppliers, and employees. Backlinks are links from other websites to yours, and are incredibly important in the SEO strategy. In fact, these backlinks are seen by many as THE most important aspect of a comprehensive SEO plan. Anyone can do this …

Ongoing addition and modification of keywords and website con Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out …

Linking that does not fulfill the reader's needs should be left and you should only focus on providing the readers with relevant and related data. Try to create a one-stop solution for your customer's conversion. With a good education, you can learn how to weave SEO best practices into your …

Most people look at SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it's quite the opposite. I've often seen where people say that SEO evolves too much. Absolutely, you can use online guerrilla techniques for …

Growth hackers extend beyond marketing into product development, because user retention is a key goal. Thin content can be identified as low quality pages that add little to no value to the reader. Examples of thin content include duplicate pages, automatically generated content or doorway pages. Stop buying links in …

There are a lot of options to choose from to answer this question; but the most obvious and impactful, which ironically are the most overlooked, are competitor backlinks. If you are trying to increase the visibility of your site all on your own, you are going to need to become …

If you want to promote your website by purchasing sponsored links, always use the rel nofollow attribute. There's no other way. If Google finds that you've paid webmasters to build backlinks, you will end up with a hard to remove penalty. Many CMS systems do not set internal search result …

Most major forms of advertising contain visual and verbal or written elements. Over time, the search engines have become smarter and can actually recognize what a piece of content is about. Thousands of free and paid software tools are available. You search ranking depends not only on the search term …

While longer blog posts and articles generally outperform shorter ones, longer paragraphs do not. Creating and launching a fully-fledged website is not enough to get your brand noticed by itself. In order to improve your online visibility, you will need to carry out SEO (search engine optimization) practices. Good, obedient …

In the past, standard SEO advice was to get as many links as possible to your site, regardless of the source, and use the same anchor text each time. These days, doing that will get you knocked out of Google in no time. Make sure content is not buried inside …

Having quality inbound links is thus, a crucial SEO technique that only increases the authority and credibility of your website. There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. Google's reason for this is that many banner ads, which are placed "above the …

If everyone's mobile device had a screen size and the power of a desktop computer, then there would not be much of an issue. However, this is clearly not the case. While smartphones are getting larger, their tiny screen simply can't correctly render a website laid out for a computer …

A list compiled of the most useful and relevant information about an individual topic. This process of archiving information on web pages is called indexing, because pages are organized into an index based on keywords relevant to each page's content. SEO is an example of cumulative work adding to the …

When you regularly audit the performance of your website, it's possible to keep track of noticeable changes on your pages. Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. Link exchanges, link outreach, blog commenting, forum …

Black hat methods include knowingly violating the terms of service for any engine, tool, or platform. SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally important factor in determining where websites will appear in search results is the often-overlooked intent of the consumer …

Google Ranking algorithm comprises more than 200 signals. However, SEO marketing is not about knowing about everything concerning them; rather, it is about having the priorities right. Any way of getting more customers to be aware of your company is important - particularly when they are looking for a product or …

Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The 5-600 words that take you 15-20 minutes can turn into a few highly authoritative contextual links. What pivotal role does communication play in all marketing and advertising programs? Schema.org is …

Your website is your primary marketing hub. Make sure the content is great because you'll convert more customers and Google will like this as well! Translating an English advertisement into another language requires expertise, because exact word translations often do not exist. Message arguments, product information, and benefits should be …

Quantumjourney focuses on completing a specific task, such as when a consumer looks for a Chinese restaurant using a PC to locate one in the area, then obtains consumer reviews of theunits close by on a smartphone, and finally employs a map app to locate the restaurant orto place an …

XML sitemaps and RSS/Atom feeds, in their core, are lists of URLs with metadata attached to them. On a basic level, a website with good user experience has easy navigation, interesting, useful and valuable content, an aesthetically pleasing design and has quick and easy access to other pages and …

This can be auto generated content. If your site is regularly updated it shows Google the site is still active, kept up to date and worth them directing people to. Having a news section or blog on your site is an easy way to do this. Two additional brand sets …

Anchor text can take a number of different forms from keyword related anchors, to branded anchors, to normal URLs. This release prevented poor-quality websites and/or pages from ranking higher than high-quality websites. Once you've selected target keywords, you need to create content around them. Use your keywords (and related …

This is one of the many reasons why trust between your businesses is so important. Short-term memory retains only five to nine pieces of information, meaning new messages are either soon forgotten or added to l The principle "quality over quantity" applies in this area. Then your rankings don't really …

A number of years ago, Google started helping searchers by implementing Google Suggest - still in effect today. Keywords or key phrases are simply the search terms someone types into a search engine, such as Google or Bing, when they are looking for certain information. People are constantly using keywords: whether …

Description - This text is a description of the page's content. It can come from your page's meta description (if populated) or it can be pulled from within the page's content itself. I have found Google will normally adhere to what you have set up as a meta description if it …

Consumers seeing an advertisement in a different medium are more likely to recall the ad than when it appears in only one. Repurposing your content is not just a way to offer your blog post in a different format, but also a great way to rank it on a different …