Billions of searches are performed each month. Knowing how users search and choose results will help you create a strategy that caters to these trends. People can access brands anywhere, at any time. Marketers use humor in advertising because people like to laugh. When you write content that gets your …

Search engines don't like familiar or generic content. Founded by Jerry Yang and David Filo, Yahoo! Keyword development is one of the most important on-page optimization strategies. Through the years, SEO Specialists have employed numerous advertising approaches.

Great ideas about metrics to share with your colleagues

The search engines are always trying to improve the quality of their results and because of this, the ranking signals are adjusted daily. In most cases these are very minor tweaks, but they are changes nonetheless. There are ways to do a bulk search on a list of URLs to …

Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches But that doesn't make that kind of content evergreen, as it …

I'm going to show you how to make sure that Google and other major search engines are reading the text of your page prior to reading "other" page elements such as navigational items. Having a cool website or product is generally not enough to get discovered. Company leaders allocate money …

Link building happens when you manage to get more links to your website from other sites than your competition. In other words if the spiders and crawlers see that there is a link to your website in 500 blogs it will increase your credibility compared to a website that only …

Including your target keyword within your page title positively correlated with higher search rankings. Use Fetch as Google to test whether Google can crawl and index important pages within your site. Users conduct an estimated 62,000 Google searches per second, according to Internet Live Stats. RankBrain and other machine …

It is also worth checking out your main competition to see which keywords they are targeting. As a site owner, however, it's not always easy to recognize the SEO tips needed to ensure your site is optimized and has a constantly improving website ranking. So, how can you optimize your …