Actionable tips on trust rank and Instagram

There are two very specific actions that search engines take when they crawl and index your site that thin content can directly affect. The first action is to measure if you are relevant for a search query; the second is to determine if you are providing valuable information to your …

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Enthusiastic about keyword stuffing

Content is not there purely for Google and its spiders to crawl - the point is to bring traffic to your site and sell your products and/or services for humans to read. Check the readability score of your content with the Flesch reading ease test, and aim to get above …

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Takeaway tips for ROI

Did you know that on average, 8 out of 10 people will read a headline, but only 2 out of 10 will check out your post? This is the first step when people decide to leave it or click it. This means it is even more competitive to get seen …

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The untapped goldmine of blogs

The current leader in the search engine marketplace is, of course, Google. Now that you understand that SEO can mean new business for your company and help old users find you again, see where you stand in the search rankings. Research your competitors - now you've got your list, look closely …

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How to survive your first encounter with citations

In the past, standard SEO advice was to get as many links as possible to your site, regardless of the source, and use the same anchor text each time. These days, doing that will get you knocked out of Google in no time. Make sure content is not buried inside …

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Using keyword research strategies like the pros

If everyone's mobile device had a screen size and the power of a desktop computer, then there would not be much of an issue. However, this is clearly not the case. While smartphones are getting larger, their tiny screen simply can't correctly render a website laid out for a computer …

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Carve out time for concentrating on duplication

What is the expanded view of promotion? On the Internet, people tend to scan text rather than read it from cover to cover. That's why you should provide a clear structure of each piece of content. Use headlines, subheadings, bullets and bolds in the most relevant sections of your copy …

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People still ask me about html and its importance today

I'm going to show you how to make sure that Google and other major search engines are reading the text of your page prior to reading "other" page elements such as navigational items. Having a cool website or product is generally not enough to get discovered. Company leaders allocate money …

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