While dofollow links are inherently more valuable in some ways, that doesn't mean you should neglect nofollow links. The steps involved in the business-to-business buying process are similar to those made by individual consumers. No one likes to think about a time after they’ve gone, but life insurance like …

Pinterest, the bulletin-board style social site on which individuals can post photos and image-based articles about events, special interests, or hobbies, hosts 70 million people. Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant …

Reduce the strain made on your site by large files. These algorithms ignore whitespace. Discovering the optimal reach and frequency mix to accomplish the intended objectives without experiencing diminishing returns from extra ads should be the goal. Recently, I came across this interesting wooden rocking horses . Does anyone know where …

As such, ranking number one for your business name, while it's an important foundation, is really only of secondary importance in the race to achieve good rankings on the web. The next step is to pick a domain name that describes your company, USP, and offer. Research your target audience …

Figure out how you want to be known, and how you'd like to be found online. Include related keywords but make sure the writing isn't just about keywords. Then, write with a voice that's recognizable and consistent. A focused crawler crawls the web looking for topic-relevant websites on a specific …

The best directories are the ones that also provide useful information for your potential customers. Employer branding is a program in which companies showcase employees discussing what it is like to work for a particular company. This process ultimately results in increased search traffic and revenue. Titles are also critical …

A list compiled of the most useful and relevant information about an individual topic. This process of archiving information on web pages is called indexing, because pages are organized into an index based on keywords relevant to each page's content. SEO is an example of cumulative work adding to the …

Anchor text can take a number of different forms from keyword related anchors, to branded anchors, to normal URLs. This release prevented poor-quality websites and/or pages from ranking higher than high-quality websites. Once you've selected target keywords, you need to create content around them. Use your keywords (and related …

A number of years ago, Google started helping searchers by implementing Google Suggest - still in effect today. Keywords or key phrases are simply the search terms someone types into a search engine, such as Google or Bing, when they are looking for certain information. People are constantly using keywords: whether …

Purchasing agents gravitate toward directories listing many suppliers, visit price comparison sites, and review sites that rate vendors' performance. The best way to know what you're up against is to simply search it. Advertisers often use visual imagery in international marketing. Users will no longer tolerate slow performance in a …

Search engines don't like familiar or generic content. Founded by Jerry Yang and David Filo, Yahoo! Keyword development is one of the most important on-page optimization strategies. Through the years, SEO Specialists have employed numerous advertising approaches.

Great ideas about metrics to share with your colleagues