In psychology, the concept of spontaneous trait transference posits that when a comparative advertisement criticizes the competition's brand based on a particular attribute, it may lead viewers to also attribute the deficiency to the promoted brand. Converting traffic is what matters. It takes time for the search engine to locate …

The final level of an IMC program adds the integration tools needed to make sure the company effectively serves all customers. Do you review and analyze your competitor's website? You should. I do. I always keep an eye on the business across the street, or in my case, across the …

Sitting at your computer without a plan is futile. Website content doesn't just materialize. You have to have some type of outline. It is important to plan what you need to write, why you need to write it, and who you are writing it for. Knowing how to differentiate SEO …

These messages are sent to every constituency, including customers, suppliers, and employees. Backlinks are links from other websites to yours, and are incredibly important in the SEO strategy. In fact, these backlinks are seen by many as THE most important aspect of a comprehensive SEO plan. Anyone can do this …

Most people look at SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it's quite the opposite. I've often seen where people say that SEO evolves too much. Absolutely, you can use online guerrilla techniques for …

While longer blog posts and articles generally outperform shorter ones, longer paragraphs do not. Creating and launching a fully-fledged website is not enough to get your brand noticed by itself. In order to improve your online visibility, you will need to carry out SEO (search engine optimization) practices. Good, obedient …

Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The 5-600 words that take you 15-20 minutes can turn into a few highly authoritative contextual links. What pivotal role does communication play in all marketing and advertising programs? Schema.org is …

Consumers seeing an advertisement in a different medium are more likely to recall the ad than when it appears in only one. Repurposing your content is not just a way to offer your blog post in a different format, but also a great way to rank it on a different …