Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren't helping your least successful pages. Whether by creating high-quality content, obtaining inbound links from other websites, or by doing off-page optimization, there are a number of methods to improve a certain web page …

Starting a mobile strategy will take time and work, but the payoff is worth it as more people will continue to search and browse the web on their mobile devices. You need to understand where you are now in order to accurately assess your future rankings. Instead of creating content …

A catchy headline reels readers in, but how do you get them to continue reading? Use subheads. Ideally, if you're running your own small business, doing your own writing establishes you as the authority. Everyone likes to deal with the owner, and this provides a way to establish many relationships …

If you have an online business or blog, you naturally want it to be seen online by people so as to increase your customer base or audience. This is where SEO or search engine optimization comes in. Overfed with countless advice making things look simple and obvious, webmasters often rely …

Favorable comments generate additional sales and attract new customers. Some advertisers emphasize the principles present in variability theory, which suggests that variable encoding occurs when a consumer sees the same advertisement in different environments. Many free tools are available on the Internet, including content management system (CMS) portals, blogs, and …

Over the years, Google evolved into the multiproduct company it is today, providing many other applications including Google Earth, Google Moon, Google Products, AdWords, Google Android (operating system), Google Toolbar, Google Chrome (web browser), and Google Analytics, a very comprehensive web analytics tool for webmasters. That's why you're better off …

When you regularly audit the performance of your website, it's possible to keep track of noticeable changes on your pages. Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. Link exchanges, link outreach, blog commenting, forum …

XML sitemaps and RSS/Atom feeds, in their core, are lists of URLs with metadata attached to them. On a basic level, a website with good user experience has easy navigation, interesting, useful and valuable content, an aesthetically pleasing design and has quick and easy access to other pages and …

Description - This text is a description of the page's content. It can come from your page's meta description (if populated) or it can be pulled from within the page's content itself. I have found Google will normally adhere to what you have set up as a meta description if it …

Billions of searches are performed each month. Knowing how users search and choose results will help you create a strategy that caters to these trends. People can access brands anywhere, at any time. Marketers use humor in advertising because people like to laugh. When you write content that gets your …