The backlink is one of the strongest ranking signals for any site because they indicate its authority. Although title tags and meta descriptions have been known on-page SEO factors for years, they're often neglected in favor of more visible page SEO elements like the body content. To understand that, it's …

A bounce rate is the percentage of visitors who navigate away from the website after viewing only one page. The aim is obviously to have as low a bounce rate as possible. You need to keep people on your website by making multiple pages attractive and intriguing enough that people …

Once you've found out your site speed score, you can start making actionable changes to improve your page speed. Time is money! Look for resources that deal with similar topics to your own site. You may find many Internet projects that not in direct competition with you, but which share …

This keyword uses numerous different words and as such can also be known as a search phrase. Page load speed is also a ranking factor, especially for mobile. Forget about it! You can republish articles on your blog to prevent it from being buried deep in your archives.

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Instead of a computer being told what to think, AI is coming up with its own thinking. Artificial intelligence allows us to use audience demographics and search histories---their past and their preferences - to bring similar people to a business. Google's mission is to organize the world's information and provide the …

For instance, a blog post providing special tips for this summer may be attractive at the moment, but it will not matter several months from now. The ability to reach customers worldwide constitutes one of the major advantages that e-commerce holds over brick-and-mortar retail stores. A better average time on …

If you want to promote your website by purchasing sponsored links, always use the rel nofollow attribute. There's no other way. If Google finds that you've paid webmasters to build backlinks, you will end up with a hard to remove penalty. Many CMS systems do not set internal search result …

This can be auto generated content. If your site is regularly updated it shows Google the site is still active, kept up to date and worth them directing people to. Having a news section or blog on your site is an easy way to do this. Two additional brand sets …

Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches But that doesn't make that kind of content evergreen, as it …